Blog

Notes on design, the web, and shipping small.

Guides, product updates, and occasional essays from the BakBas team and the creators who build with us.

Why your website doesn't need a hero video.

A short argument for restraint — and why a single sentence, set in the right typeface, beats a 40 MB background loop almost every time.

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Recent posts

Latest from the journal.

A field guide to custom domains

Everything you need to know about DNS, SSL, and why your domain transfer takes 48 hours.

Aurora theme, reimagined

We spent six weeks rebuilding our most popular theme from scratch. Here's what changed and why.

Small web, large ideas

On the return of personal sites, hand-crafted pages, and the quiet joy of linking to things you love.

How we shaved 200ms off first paint

A deep dive into critical CSS, edge caching, and the surprising thing that actually made the biggest difference.

Ten sites worth studying this month

A curated round-up of BakBas sites doing something genuinely interesting — and what we can learn from each.

Writing for the web, again

Nine small rules we've learned about copy that lands — adapted for a medium where people scan more than they read.